[Maurice]

New Juke advert on TV, What is the shot of the Guy in heels, dress and wig all about?, or am I missing something?

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[KevInJuke]

They've use the "Crossdresser/Crossover"theme several times for promoting the Juke across Europe

 

[12Inchmick]

Apparently Maurice its the Dealer Uniform for the duration of the Promotion,,,,,,,,, PMSL

 

[Maurice]

Bugger! I never have looked good in white heels

 

[andytran]

Talking about dealer uniforms.....

You been in Comet lately? Theyve rebranded and all the staff now wear BRIGHT PINK shirts!

PMSL, this enormous fat bloke on the computer dept with a candy pink shirt on, bet hes loving it!!

Andy

 

[KevInJuke]

Official Nissan answer (sent to someone who asked about the Nissan commercial,
and the black guy in drag)
explains everything clearly (Not)

"Gay person of colour - An eye on the Gay world of colour - diversity, life, and energy"

 

[juke10]

Just a thought I had "crossover car" thus crossover dresssense"

 

[KevInJuke]

I've politely asked the ad agency which came up with the commercial (TBWA) to explain the cross-dressing black guy at the end.

I'm keeping on good terms with them for reasons we won't go into (freebies)
but I rate my chance of getting a reply from them about this at less than 5%

 

[iamdabe]

Right! Just been informed by my lovely other half that Nissan are running the Cross Dresser advert in the UK too, she's just watched it this morning.

I can just see the ribbin I'm gonna get from my mates. If Nissan are targeting the youth 20-35 market SOMEBODY PLEASE TELL THEM THAT IMAGE IS IMPORTANT and we don't want to be branded as cross dressers (not that I have anything against people who indulge in such activities).

Seriously PR FAIL

 

[tchr1975]

That is only a small part of the advert and all in all it's just a bit of fun.
I wouldn't get hung up on it and to be honest i think it fits the quirkyness of the Juke. AT least it gets the car talked about. Certainly doesnt suggest that we are all cross dressers.!

Think it is a good piece of PR if it does the job in getting the car noticed and talked about.

 

[alicat]

See the advert as done exactly what they wanted it to it's getting talked about

 

[DannyG123]

As long as it doesn't get labelled a hairdressers car then I'm all good! Then again any car I seem to buy would get labelled like that. I could buy a ferrari f40 and still get ribbed by my mates in work!

I don't care though, I love the Juke and I'm picking mine up a few days early tomorrow yay!

 

[silverjuke]

I thought the message was, "what you get on top is not what's underneath."

 

[chris78]

As long as when they talk about "what you get on top is not what's underneath" doesn't refer to the driver........

 

[KevInJuke]

Bonjour
The 30 second Juke commercial for USA is on YouTube now
http://www.youtube.com/watch?v=FKkCkUoZcPk&feature=player_embedded

...and there a new Jukeapp for a fancy Androidphone if anyone is into that sort of thing:
http://www.jukepowerup.com/

...and Europe's most active Juke blogger Valerie R (Val63) must have been at the Paris Motor Show at the same time as me to video this yesterday! I assume Nissan sent her an invitation too -the show doesnt open to the general public til tomorrow.
http://www.youtube.com/watch?v=ivhIqkhTgUw

There's also a 1 shortened one minute version of the Juke TV advert which I saw in France, but while the jewellery thief and a few other bits are edited out, the black guy at the end stays in!
This is a Portugese version from youtube,so you get the idea
http://www.youtube.com/watch?v=_M3aBQ0zVkg

<I asked at Paris and the Nissan peoplethink the black guyis just coming back from a stag party - he isNOT a cross-dresser

hmm that's OK then

It was obvious from the way they had an answerimmediately, that I was NOT the first person to ask

 

[iamdabe]

Oh if only I had android!

Looking at the top banner pic tho, could thye FIT any more accessories on the juke, from my eye I see: 18" wheels, chrome mirrors, chrome fog rings, chrome side bars, front faceplate

the image i'm talking about is this one:

 

[mightygoo]

the blade silver demo at our dealer had the chrome pack. I personally didn't like it. the front fog rings looked awful, i just think chrome on cars went out in the 80's!!
the only thing i like about the pic above are the chrome mirrors but only on the red & the side bars look kinda cool!
LOL

 

[KevInJuke]

Iwas shownthis in Paris last week, - it's not for the UK market.
It's called "The Dread" and is a video advertproduced by Psyop as part of the Urban Legend campaign for countries including Canada.

Juke meets a500 ton steel monster!

http://www.youtube.com/watch?v=6EtNurIlhAU

The Juke wins of course!

Edited by: KevInJuke

 

[silverjuke]

Looks like a theme park ride intro.

 

[olderjuke]

Much better than UK advert, obviously thought the cross dresser wouldn't go down so well with the lumberjacks!!!!