When Nissan first designed the Juke i am sure they were aiming for a target market of the under 30's, but i think it will appeal to all ages and as a soon to be a 58 year old male i have been so impressed with the design and concept that on tuesday i placed an order for 1.6 red acenta with premium pack without even seeing the car in the flesh or a test drive(must be mad!!!) As the car is part of the dealers stock order i am hoping to have the car by the end of sept. Really looking foreward to having a car that is so different.